In December and earlier this month we wrote about four US companies selling what we called eco-starter kits. Like gift baskets filled with cheese and fruit, the kits contain an assortment of items, all with a ‘green’ twist: reusable water bottles and grocery bags, energy-saving light bulbs and eco-friendly cleaning products. All of the kits carry an implied message, namely that a few changes in our individual buying habits can make a significant difference in our impact on the earth. Ideally, the kits’ users will continue to buy the eco-friendly products they contain, nicely multiplying the planet-saving impact.
Now, the folks at Springwise have spotted one in the United Kingdom, too, and by a brand they’ve covered before. Back in in March 2006, they wrote about greentomatocars, an earth-friendly car service that exclusively uses fuel-miserly Toyota Prius hybrids, brightly decorated with green tomato designs. The firm’s greentomato eco-kits sell for GBP 9.99, in keeping with the founders’ philosophy that green products should be competitive in price and quality with similar products on the market.
Is greentomato building a multi-product, Virgin Group-like brand around its catchy name and eco-friendly philosophy? Perhaps!
